Ceres Rural Crop Challenge, in association with the AICC: A University Agronomy Competition
Providing hands-on, real world experience in crop management, the Ceres Rural Crop Challenge offers agricultural students from leading universities the opportunity to compete in growing and managing a winter wheat crop.

In partnership with


How the Competition Works
Six student teams will manage wheat trial plots through the spring season. Each team:
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Plans crop management, protection, and nutrition strategies.
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Responds to seasonal conditions to optimise crop development.
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Works independently, acting on their own initiative.
This is a unique, student-led agronomy challenge designed to test real-world skills.
Judging Criteria
An expert panel from Ceres Rural and the AICC, including Charlie Ireland and Jock Willmott, will evaluate teams based on:
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Agronomic decision-making: Adapting to challenges effectively.
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Clarity of communication: Clear reasoning and explanation of strategies.
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Team collaboration: Contribution to the crop’s overall success.
Prizes and Recognition
Winners will be celebrated at Cereals 2025 on 11th June, with prizes including:
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Certificates for the top three teams.
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Event tickets for Cereals 2026.
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Membership to the AICC Academy for aspiring independent agronomists.
What’s in it for the teams?
Gain invaluable experience and opportunities:
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Compete against top universities.
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Network with industry leaders and agronomists.
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Showcase your expertise at one of Europe’s largest arable events.
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Take a vital step toward a career in agronomy.



















