The Cereals Event is the UK’s flagship arable event where industry knowledge, innovation, and expertise come together to help improve the future for arable farmers. Whether you’re focused on seeds, sprayers, crop varieties, fertilisers, or finance, Cereals offers everything you need to be more productive, efficient, and profitable - all in one place.
With live demonstrations and dedicated exhibitor zones covering agronomy, technology and precision farming, machinery, business, regen farming, harvest & post-harvest, land management, livestock and more, this event is designed to help you grow your profits and your crops.
Here’s your guide to everything you need to know about Cereals 2026 at Diddly Squat Farm and how you can make the most of your visit:
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Registration
- Trade-Only Access: Cereals is a trade-only event exclusively for farmers, agronomists, and the associated trade. Each registration will be reviewed by the team to ensure the Cereals Event remains farmer-focused.
- Advanced Tickets Only: If you want to join us at Cereals 2026, tickets will only be available in advance and you will not be able to register on the day. Tickets are limited with day 1 and day 2 limits and may sell out prior to the event.
- Timed Entrance: To enable the team to manage car and foot traffic flow, we are asking every visitor to choose an allocated arrival time. One-day tickets are now also available to allow you to book single day tickets. This will allow us to keep traffic flowing and speedy access through the entrance without overwhelming the road systems in place.
Once you have chosen your arrival time, please try to stick to this as close as possible.
Alternatively, take a look at the locations the Cereals Buses will be departing from and save yourself from driving! - Discounts & Auto-Approvals: Cereals has joined forces with leading industry associations with exclusive benefits. If you are a member or subscriber to the following organisations you can use your membership or subscription numbers for auto-approval and exclusive benefits:
- National Farmers Union (England and Wales)
- NAAC
- Farmers Weekly
- BASE
- National Federation of Young Farmers (NFYFC)
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Traffic Management
- Traffic: While traffic around Diddly Squat has been a concern, we are carefully managing traffic by ensuring visitors have allocated arrival times and even laying on a fleet of Cereals buses that will travel in from multiple farming communities around the country.
We’re working closely with West Oxfordshire District Council to minimise the impact of any traffic and there will be a number of traffic flow measures in place along with dedicated arrival times and shuttle bus services.
We’re confident that any impact will be minimised to make sure everyone has a great day at Cereals 2026. - Timed Entrance: To enable the team to manage car and foot traffic flow, we are asking every visitor to choose an allocated arrival time. This will allow us to keep traffic flowing and speedy access through the entrance without overwhelming the road systems in place.
Once you have chosen your arrival time, please try to stick to this as close as possible.
Alternatively, take a look at the locations the Cereals Buses will be departing from and save yourself from driving!
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Cereals Buses: save yourself from driving!
To further ease traffic congestion and make your day even easier, dedicated Cereals Buses will operate from key farming locations across the UK. Choosing to travel by bus will not only provide a stress-free, direct route into the event, but will also allow you to put your feet up and relax after a busy day at the show!
Buses will operate from:
- Lincolnshire - Roy Ward Farms Ltd
- Nottinghamshire - Strawsons
- Yorkshire - Location to be announced soon
- Cambridge - Law Farming
- Suffolk - Elveden Estate
- Lancashire - Location to be announced soon
- Devon - Location to be announced soon
You can book your bus ticket through the registration here. Already registered? You can log back in and add to your booking through your account link in the booking confirmation email.
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Why Diddly Squat Farm
Jeremy Clarkson has done a great deal to bring public attention to the challenges that farmers are facing and sees hosting The Cereals Event as a chance to do something positive for the industry.
By bringing together farmers across the country, and with Diddly Squat’s global reach, we’ll be able to demonstrate the power and importance of the UK agricultural sector to the world.
It’s a fantastic opportunity to draw attention to the issues facing the farming industry but the event itself is for farmers and we’re making sure it stays that way.
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What’s happening at Cereals 2026
Bringing together expert advisors, leading arable farmers and over 600 of the most respected suppliers showcasing the latest products and services, Cereals is the market-leading arable event to help you survive and thrive. Returning and new event features include:
- Over 600 Exhibitor products and services on show - discover and explore the latest innovations, products and expert advice from the most respected suppliers, manufacturers and service providers, all focussed on the Arable Industry
- Kaleb's Korner, sponsored by NY Tractor Parts - Join Kaleb through both days of the event to network and connect with the next generation of farmers
- Jeremy's Hops & Harmony Bar, sponsored by V12 Footwear - Join Jeremy Clarkson for a beer, to network, have meetings and listen to some music to unwind from a busy day at Diddly Squat!
- Live Machinery Demos from Agri-Linc, Agriweld, Agxeed, Arcusin, Manitou, Merlo, Techneat, UK Farm Agri and Novag.
- Land Drainage Hub, sponsored by NAAC - Maximise your productivity, challenge climate change and get rid of your wet patches with the return of the NAAC Land Drainage Hub at Cereals 2026.
- Niab Soil Hole - Showcasing the science behind regenerative agriculture, take a look below the soil surface at the impact of rotations, cultivations, alternative crops and grazing leys.
- Young Farmers Programme and Networking Reception, sponsored by Michelmores - Take some time to relax with colleagues and friends at the Young Farmers networking reception sponsored by Michelmores. Don't miss this chance to catch up and connect after a productive day.
- Sprays and Sprayers Arena, sponsored by Syngenta and CropLife - A show highlight, the arena promises a powerful showcase of cutting-edge crop protection technology, with live demonstrations from leading sprayer manufacturers and precision ag innovators. Plus the 2026 FOOTSY winner will be crowned at the event!
- Farmers Weekly Britains Fittest Farmer - As farming becomes less active and more mechanised and office-based, it’s more important than ever before to make sure Britain’s farmers are getting the exercise that they need to stay fit and healthy. This fun way of sparking a vital discussion about the physical and mental health of the nation’s farmers will be coming to Cereals 2026 - more details coming soon!
- Livestock Zone, sponsored by NoFence - Introducing livestock to arable land can bring multiple benefits including enhancing soil health, improving weed management and diversifying income. Find out how you can get started and get expert advice, information and services to help.
- Crop Plots - More than 600 meticulously curated crop plots will showcase the latest in mainstream and alternative varieties. Spanning everything from drought-tolerant cereals to novel protein crops and improved oilseed rape lines, the plots offer a hands-on look at the future of UK farming.
- Drill Demos - From conventional plough-based systems to innovative no-till methods, compare the latest drilling technologies from a number of leading manufacturers, with the opportunity to get your questions answered from the experts. Demo from UK Farm Agri and Novag.
- Seed to Shelf Mainstage, sponsored by KWS - Offering a packed programme featuring everything from Agtech and Innovation, to Diversification and Government legislation, you’ll walk away with insightful and actionable knowledge to help grow your business and crops.
- Earn BASiS and NRoSO points - Throughout the event and knowledge trails, there’ll be plenty of opportunities to top up your CPD points from BASiS and NRoSO at Cereals on top of gaining practical knowledge.
- Farmers Weekly Stage - This NEW stage at Cereals 2026 will be a highlight of the event and will include the popular Question Time format and more. Located near the pop-up Diddly Squat Farm Shop and The Farmer's Dog, you will not want to miss this entertaining and invaluable new content feature.
- BASE-UK Regenerative Agriculture Stage, Sponsored by Tees Law - a dedicated conference area focusing on regenerative farming. The theme, aligned with BASE-UK’s February Annual Conference, is 'Growing Without Government Support'.
- Ceres Rural Diddly Squat Farm Trial, sponsored by Grain Fumigation Services - giving visitors a glimpse into what is actually being grown at Diddly Squat as well as some new things they are trying out.
- Ceres Rural Crop Challenge, sponsored by Ceres Rural and in partnership with AICC - Providing hands-on, real world experience in crop management, the Ceres Rural Crop Challenge offers agricultural students from leading universities the opportunity to compete in growing and managing a winter wheat crop.
- Diddly Squat Farm Shop, Hawkstone and more - Pick up local produce and Diddly Squat merchandise from the Diddly Squat team in the pop-up shop only live at Cereals 2026!
Plus even more exciting new features to be announced very soon!
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The Cereals team have found the Clarkson farm team to be welcoming and engaged, and we're really looking forward to bringing together the biggest Cereals Event yet!
Make sure you register early to guarantee your ticket - and we can’t wait to welcome you to what will be the biggest Cereals event yet!
Register here
