Only Farmers, the platform founded by Lisa Hogan and Wolfe Bentinck was showcased at Cereals, the UK’s largest arable farming event, hosted this year at Jeremy Clarkson’s Diddly Squat Farm.
Built to help farms reach customers, generate additional income and unlock new opportunities from their land, Only Farmers connects the public directly with working farms while also creating a dedicated marketplace for farmer-to-farmer trade.
Millions of viewers have reconnected with British farming through Clarkson’s Farm. Only Farmers aims to help them experience it for themselves.
The platform allows farms to connect directly with consumers through experiences, events, stays and activities, while also enabling farmer-to-farmer trade, including equipment rentals, sales and supplier connections.
Experiences listed on the platform include farm stays, vineyard tours, cooking courses, weddings, tastings, beekeeping experiences, lambing days, countryside walks, cheese-making workshops and a growing range of other activities taking place on farms across Britain.
Many farms still lack a simple way to reach consumers online. Only Farmers bridges that gap while helping farms generate additional income from the land.
Alongside experiences, Only Farmers enables farmers to buy, sell and rent equipment, find suppliers and trade directly with one another through a marketplace built specifically for agriculture.
The idea for Only Farmers emerged from more than a decade of Hogan’s conversations with farmers across Britain. Through her work at Diddly Squat Farm Shop, she regularly met farmers looking for new ways to reach customers, while co-founder Wolfe Bentinck saw an opportunity to build a platform that could help farms diversify and grow.
“Every week I’d meet farmers creating incredible experiences on their farms, from vineyard tours and lambing days to farm stays and workshops, yet hardly anyone knew they existed,” said Hogan. “The demand is there. The farms are there. The connection wasn’t. That’s why we built Only Farmers.”
Bentinck added: “Farmers already have incredible assets, experiences and expertise. Our goal is to help them unlock more value from what they already have, while making it easier for the public to discover and support British farming.”
From the start, the focus was on building something practical and genuinely useful for farmers. Farms can create listings, take bookings, trade equipment, find suppliers and connect directly with customers through a single platform designed specifically for rural businesses.
Only Farmers is available now on the App Store and Google Play.
The Only Farmers team came to Cereals to meet with farmers, demonstrate the platform and help farms get started.
The long-term ambition is simple: to make Only Farmers the front door to British farming and helping the public discover the countryside while giving farms the tools, customers and opportunities they need to thrive.
